97/100
Trophy Winner
Jack Daniel's, the iconic American whiskey brand that not only delivers exceptional taste but also demonstrates a steadfast commitment to environmental sustainability.
Jack Daniel's is dedicated to achieving zero waste in their distillery operations. Through innovative initiatives, they upcycle sugar maple charcoal, convert excess shrink wrap into decking material, reuse grain and yeast by-products as cattle feed, and repurpose used barrels. These measures, combined with electronic record-keeping to reduce paper waste, enable the company to send 99% of their materials for reuse or recycling.
Water conservation is a top priority for Jack Daniel's, as their natural Cave Spring Hollow is an essential ingredient in their whiskey. By protecting the surrounding land and repurposing water from their reverse osmosis system, they're ensuring this pristine water source remains available for future generations.
Jack Daniel's also actively protects the sugar maple and white oak trees vital to their whiskey production. By participating in the DendriFund's White Oak Initiative and partnering with the University of Tennessee on a Tree Improvement Program, the brand secures a sustainable wood supply.
Chris Fletcher, was named the eighth master distiller of the Jack Daniels Distillery in 2020. Fletcher had previously served for six years as Assistant Master Distiller and is now responsible for the overall quality of Jack Daniel’s from “grain to glass,” innovation and serve as a global ambassador. Born and raised in Lynchburg, and now carrying on a family tradition, Fletcher is the grandson of former Master Distiller Frank Bobo, who served in the role from 1966 until his retirement in 1989. "It's an honour to be named Master Distiller here at Jack Daniel's and join a line of folks who’ve made the best whiskey in the world,” said Chris Fletcher. “Over the last 17 years, I’ve been able to learn and work alongside so many talented whiskey makers, and I am very grateful for the mentors I've had, including Jeff Arnett who taught me so much. Our distillery and team here in Lynchburg are the best in the business, and I cannot wait to continue to work with them crafting the world's favourite Tennessee Whiskey."
